…for quality and training purposes.” How often have we heard that line? It generally happens when we call a large company’s customer service line — and it’s the company doing the recording. Let’s turn that on it’s head. What if you’re the company, and your customers are doing the recording. To hold you to your […]
On a refrigerator in suburban St. Louis, Missouri is a magnet. The magnet has schedules for the local football teams, along with a slogan from the Realtor who provided it: Go With Gordon — The Hard Working Nice Guy! Can you think of a less-remarkable nickname? Especially since Gordon gave it to himself? Amazingly enough, […]
I just got back from a guitar workshop led by Robin Nolan. Robin’s a terrific musician and a good teacher. But he missed a real opportunity at the workshop. The 6-volume Robin Nolan Gypsy Jazz Songbook series is considered the “essential text” by students of the genre. Robin’s also written several other well-regarded guitar books. […]
Although I subscribe to Business Week, I somehow missed this article on creating and maintaining loyal customers. The folks at Church of the Customer Blog caught it and provided the link.Their original post appears here. To me, the most powerful tip had to do with some of the things we’re tempted to do in order […]