You’ve got a great idea for a prospect. What’s the best way to communicate it? I know. You’re crazy busy. Between prospecting, internal paperwork, make-goods, and that new initiative corporate just dumped on you, there aren’t enough hours in the day. So when you’ve got something big to propose to a client, email looks awfully […]
“I keep trying to tell him how dumb his radio buy is, and he just won’t listen.” So said a television account executive as we prepared for a sales call with a window retailer. The owner was a long-time radio user, and my job was to convince him to start using TV and digital. The […]
Last month, after 22 years and millions of sandwiches, Chic-fil-A fired its agency. This came as a shock to many. The Richards Group introduced the “Eat Mor Chikin” cows in 1995. As AdAge reports, Chic-fil-A has become the top chicken chain in the United States, with $6 billion in annual sales. In spite of all that, […]
A West Coast Toyota dealer delivered a great lesson to a TV salesperson recently. And I got to watch. The dealer was a loyal, consistent radio user — in fact, he told us that he spent nearly $50,000 a month, every month, on radio. He’d done this for years. He would occasionally advertise on the TV […]
Is anyone still paying attention? A while back, I met with the Marketing Director of a home improvement company in Texas. The company had been around for two decades. For most of that time, they’d had great success with an image campaign. Sales had been good, and customers mentioned how much they liked the commercials […]
