When I was in high school, I wanted to be Mason Lee Dixon. Mr. Dixon (this may not have been his real name) was a disc jockey on 630 KXOK Radio in St. Louis. I managed to get a job answering the request lines at crosstown rival KSLQ, and my radio career was born. At […]
Remember the flight attendant who quit by sliding down the emergency chute? In August of 2010, Steven Slater of JetBlue cursed out his passengers, popped a beer, and slid down the emergency chute at JFK Airport in New York. He instantly became a hero to disgruntled employees all over the world. It’s an attractive fantasy […]
Have you ever sent an email you regretted? Have you ever realized, immediately after hitting “Send”, that you have just sent an email to the wrong person? A while back, I wrote an email expressing significant concerns about a particular person – and, due to my own inattention, entered that person’s name as the recipient of […]
When is the best time to advertise apartment rentals online? It might be Saturday night. I recently asked the marketing director of an Indiana apartment complex what the busiest day of the week was. She said, We get the most calls on Monday. But when we looked at our analytics, we realized that there’s always […]
Are your clients investing enough to get results? If not, the fault may be with your proposals. When I prepare for a market visit, I like to ask managers and salespeople how much money it takes to generate measurable results on their station. The answer I get varies depending on market size, rates and ratings, […]
