A recent issue of Automotive News had a print ad for Force Events. Here’s the headline: GET 1000 UPS* IN YOUR SHOWROOM THIS WEEKEND! An “up,” in auto dealer lingo, is a prospect who walks onto the lot. So if a dealer hire Force Events this weekend, he’ll get a thousand customers through the door, […]
Richard Laurence Baron’s Signalwriter Blog tipped me off to the fact that in the Czech Republic, they’re putting advertising on dog poop bags. If the radio/online thing doesn’t work out for me, it’s good to know what the next step will be on my career path… __________________________________________________________________________________ Email Phil Bernstein here. Like what you’re reading? […]
If your advertising isn’t getting you the results you want, there are a couple of possibilities to consider: 1. There’s something wrong with the advertising, or 2. The advertising’s fine, and something’s wrong at your business. prospects are entering your sales funnel, but you’re letting them slip away before they become customers. The story below illustrates the […]
You can subscribe to my blog. You can connect with me on LinkedIn. You can “Friend” me on Facebook. And now, I’m on Twitter, too. Frankly, I’m not sure why, exactly. But supposedly, this blog is now synced up with Twitter, so my “followers” (assuming I have any) will get a “tweet” when I publish […]
Many of my long-time customers are now, finally, using their web sites as selling tools. They often ask how they can most effectively drive prospects to their sites, and convert them to customers. Here are seven techniques, based on education and trial-and-error in the field: 1. Have one call to action in the ad — […]