Category Archives: Sales
How Should New TV Salespeople Be Compensated?
How were you paid when you started out in sales? I began my radio sales career with a three-month guarantee. My manager extended it an extra month because he felt I was doing everything right. After that it was straight commission. There are lively discussions happening now at TV Sales Cafe and Radio Sales Cafe […]
What Have You Used, and How Did It Work?
How to Get Your Boss to Give You Better Accounts
There’s an old joke about a man who beseeches God: “Please let me win the lottery”. Photo by Bacho Foto/dpc He goes through all his troubles — business failures, medical problems, the loss of his house and car. Again and again he begs for God’s help in winning the lottery. Finally, God speaks: “Joe, meet […]
5 Important Media Sales Lessons From 1200 Business Owners
The great thing about sales is that there are lessons every day. Sometimes they’re new ones, and sometimes they’re painful reminders of lessons we’ve forgotten. In the past six years as a consultant and sales trainer, I’ve met with about 1200 business owners and managers all over the United States. Because I’m not “the salesman” […]