In the advertising sales game, few things are worse than an unexpected cancellation. The agreement was signed with great fanfare a few months ago. The ad looked great, the digital campaign’s performing well, and you’ve settled in for a good, long relationship. Then the email comes out of the blue. “It’s not working. We need […]
If you’ve spent any time as an advertising salesperson, you’ve learned that our reputation out there isn’t particularly good. Too many of our colleagues and competitors walk into a prospect’s office with a media kit, a “new advertiser package,” and no knowledge of the client’s business. The bad news: this makes it tough for everyone. […]
Here are three salespeoples’ outgoing voice mail greetings I encountered on Tuesday, June 13. Names and numbers have been changed to protect people who should know better: “The person you are trying to reach is not available. Please leave a message after the tone.” Delivered by an automated voice. “You have reached five, oh, three, […]
I’m sorry to report that somehow, you missed National Hug a Plumber Day on April 25. Don’t worry. There are many other holidays you can celebrate…and profit from. Hug a Plumber Day is one of thousands of “holidays” declared by corporations, civic organizations and individuals looking for a little extra attention. They are often covered by media […]
Something bad is going to happen. Maybe not today, or tomorrow, or next week. But if you sell advertising for a significant length of time, somebody will screw up and you’ll have to clean up the mess. The dust has finally settled on the United Airlines “doctor dragged off the plane” affair of April 2017. […]
