My position that the phone beats the keyboard is a matter of public record. Here’s some supporting evidence from the world of politics. Spend any time on social media, and you’ll soon see how much consternation the recent Presidential election has caused in some circles. My Facebook feed is filled daily (hello, Bill!) with anti-Trump links […]
Some people go hang gliding for thrills. Some climb mountains. I read sales books. Here are some lessons I picked up from sales books in 2016: A few months ago a roofer in the Southeast rescheduled a meeting three separate times before cancelling it entirely. The AE and Sales Manager I was working with were angry […]
Over the next two or three weeks, many of your competitors will be coming in late, leaving early, and socializing while they’re “working”. You can do better. photo by Monkey Business/dpc As Anthony Caliendo, author of The Sales Assassin: Master Your Black Belt In Sales, points out, Business and generating income can’t just stop for the holidays, […]
When I sold advertising for the New York Mets, my efforts were aided by some built-in urgency: every advertiser wanted their fence sign to be up by Opening Day. Opening Day was fixed on the calendar, in early April every year. Clients had to have their copy turned in by mid-February. Before the painter […]
There’s an easy-to-find source of marketing data about your clients… and many salespeople don’t bother to use it. It’s your client’s Facebook page. Before you roll your eyes, take a moment to ask yourself — are you looking at those Facebook pages before every meeting? In my travels as a broadcast and digital sales trainer, […]
