Remind yourself: you are in the MONEY business, which you get by SELLING THINGS. You are not in the views, likes, friends, re-tweets, etc. business. You don’t GET PAID to pacify Google, please your peers, or by a million people watching your video of the moose parachuting from a plane in polka dot pajamas, your logo on the parachute.
Whenever we present an advertising plan to a new client, one of the first questions we hear (right after “How much will it cost”?) is “How long will it take to work?” It’s a difficult question to answer — some products are impulse buys while others require painstaking research… some people need it now while others […]
In the video below, Bob Hoffman, the Ad Contrarian, tackles the claims of many that traditional advertising is dead. I’m sorry, you simply cannot kill advertising. On the final day, when the big flaming asteroid bears down on our poor little planet and all is destroyed, there’ll be only two things left: cockroaches, and […]
I encourage everyone interested in growing a platform to begin with a home base that you control. Use other services to expand your reach, but build your house on your own lot…Ownership provides stability because you set the rules.
This means that you post your primary content on your own blog. It’s also why you want to convert social media followers to email subscribers. — Michael Hyatt