Why Isn’t Your Advertising Working? (Don’t Blame The Media)

Some reasons to ponder come courtesy of a Roy Williams’ Monday Morning Memo essay, from way back in 2008. Read the whole thing here. Every point he makes is still valid today. Here are a couple:  2. reputation. Consider the people who don’t buy from you. Are they buying elsewhere because they haven’t heard about your company, […]

Radio Advertising Sales Tip: Television Works!

Are You Making This Embarrassing Mistake With LinkedIn?

Ani DiFranco once said that every tool is a weapon if you hold it right. LinkedIn can be a very powerful sales weapon — but it will backfire if you don’t use it correctly. LinkedIn has become a powerful tool for researching and making contact with new prospects. But like any other tool, there’s a right […]

the wrong way to use a radio advertising sales tool