Free Food: A Powerful Approach to Viral Marketing

If you were thinking you never get any tangible benefit from reading my blog, think again. Here is a link to free food. KFC is promoting their new Kentucky Grilled Chicken by giving it away, via a downloadable coupon. You’ve got to print the coupon before midnight Central Time tonight, May 6. It’s good through […]

Auto Marketing: The Next Level of Payment Protection

Kevin York of Art4orm tipped me off to this. Warning: contains not-safe-for-work language. Enjoy! _______________________________________________________________________________________________________ Check out Phil Bernstein’s Facebook Fan Page — and become a Fan – here Click here to learn the shocking truth about Phil Bernstein Click this link to subscribe to Portland’s Finest Advertising and Marketing Blog. Request your free copy of […]

Auto Advertising Case Study

How many different ways can you say, “Big Car Sale This Weekend”? I’ve been working with Joe Khorasani, the President of Premier Auto Group, since 2001. I did the math recently, and realized I’ve probably written more than 500 auto commercials in eight years. Joe’s got a great sense of humor, and he’s allowed me […]

Become a Phil Bernstein Facebook Fan

Really, who wouldn’t want to? I’ve always struggled with the concept of using Facebook as a business tool — it’s always seemed awkward to place my blog posts and testimonial videos next to pictures of my family vacation. So I’ve established a Facebook Fan Page, titled Phil Bernstein, Portland’s Advertising Expert. It will be all […]

Domino’s Meets YouTube, and The Result Isn’t Pretty

It used to be that the damage a couple of stupid restaurant employees could do was limited by geography: only folks in store’s local area would ever find out. The rise of YouTube and its bretheren means that any idiot with a camcorder and an internet connection can now broadcast to the entire world — […]