Current Event Advertising: Nice Try, But…

From the Oregonian Friday, July 3, 2009:

 

stimulus

I applaud The Adult Shop for attempting to use the story of 2009 in their marketing. And the term “Stimulus Package” is a nice touch.

But…

1. The discount is only ten percent.

2. Anonymity is likely to be important to a porn store customer

3. A significant number of jobless potential customers may be embarrassed about the fact.

So expecting unemployed people to walk into an adult store and “present [their] current unemployment check stub for sales associate to verify” — for a lousy ten percent — seems like a recipe for failure.

Of course, I’m neither unemployed nor an adult store regular. Am I wrong? What do you think?

________________________________________________________________________________________________________________________

Check out Phil Bernstein’s Facebook Fan Page — and become a Fan – here

Click here to learn the shocking truth about Phil Bernstein

Click this link to subscribe to Portland’s Finest Advertising and Marketing Blog.

Request your free copy of Phil Bernstein’s white paper, The Seven Deadly Advertising Mistakes and How to Fix Them here.

Got a question? Call Phil Bernstein, Portland’s Advertising Expert, at 503-323-6553.

LIKE THIS POST?

Sign up for my blog updates and never miss a post. I'll send you the first two chapters of my new book, Breakthrough Prospecting, as a thank-you.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Your Chance to Be Heard -- Comment Here!