Current Events Mean Marketing Opportunity — An Example

According to Nancy Gibbs in Time Magazine,

Trinity Place [a restaurant and bar in Manhattan’s Financial District] offers $3 drinks at happy hour any day the market goes down, with the slogan “Market Tanked? Get Tanked! — which ensures a lively crowd at the closing bell.”

This not only aligns the establishment’s marketing with something already on their customers’ minds — it also turns a negative into a potential positive. People who might otherwise hide their wallets after a bad day on Wall Street now have a built-in excuse to spend extra money.


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