Does Radio Work For Health Care Recruiting?

You already know that I’ll say it does — I’m a radio salesman. So ignore me.

Listen to Brandon Byars of Kaiser Permanente here in Portland.

Brandon is Kaiser’s Manager of Recruitment Services and Workforce Planning, and he uses radio advertising — K103 and other stations — to drive traffic to their website and hiring events.

There’s a nationwide shortage of nurses, and good ones are hard to find. Kaiser Permanente has been able to hire more than 40 nurses with radio as an important part of their recruiting effort. And they’re still hiring.

Thanks to my colleague Ann Culhane for the video — and for putting together campaigns that work for Kaiser Permanente.


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