You already know that I’ll say it does — I’m a radio salesman. So ignore me. Listen to Brandon Byars of Kaiser Permanente here in Portland. Brandon is Kaiser’s Manager of Recruitment Services and Workforce Planning, and he uses radio advertising — K103 and other stations — to drive traffic to their website and hiring events. There’s […]
It’s tough for financial services companies to recruit good representatives. The best ones combine a strong knowledge of investments and finance with the ability to teach and counsel — and you have to be able to sell. Recently, New England Financial was an exhibitor at the Clear Channel Career and Education Fair at Lloyd Center. Below, […]
Owens Corning was preparing to open a new plant in Gresham, Oregon. They needed to recruit skilled workers for some tough-to-fill positions. So Owens Corning decided to give radio advertising a try. We put together a combination radio-and-online campaign on 1190 KEX Radio in Portland. Did it work? We’ll let John McClellan of Owens Corning […]