You already know that I’ll say it does — I’m a radio salesman. So ignore me. Listen to Brandon Byars of Kaiser Permanente here in Portland. Brandon is Kaiser’s Manager of Recruitment Services and Workforce Planning, and he uses radio advertising — K103 and other stations — to drive traffic to their website and hiring events. There’s […]
Be fearful when others are greedy and greedy when others are fearful. — Warren Buffett There’s no shortage of marketing advisors who will tell you that the best time to gain market share is during a downturn. Usually that advice is aimed at those who sell a product or service. But a recent Wall Street […]
It’s tough for financial services companies to recruit good representatives. The best ones combine a strong knowledge of investments and finance with the ability to teach and counsel — and you have to be able to sell. Recently, New England Financial was an exhibitor at the Clear Channel Career and Education Fair at Lloyd Center. Below, […]
I’m working with a Portland insurance company on a radio-and-internet campaign that hit the airwaves this week. The recruiter needs salespeople, and this is what he told me: Each year, he hires roughly 100 sales agents 50 of those agents will be gone before the end of their first year Of the 50 who remain, 25 […]