A Green Marketing Innovation: Eco-Friendly Liposuction

Guy Kawasaki, via Twitter, alerted me to this story of Dr. Alan Bittner, a Beverly Hills doctor who claimed to be running his Ford Explorer on liposuction fat.

According to Dr Bittner, his patients are more than happy to be involved in the extraordinary eco-friendly scheme.

“The vast majority of my patients request that I use their fat for fuel and I have more fat than I can use,” he said.

This could have turned out to be the marketing coup of the century — save the earth and get thinner thighs! — if only the authorities hadn’t shut him down.


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