How to Set Your Prices

I’m reading Value-Based Fees: How to Charge — and Get — What You’re Worth by Alan Weiss. In it, he discusses a mentoring program for which he charges a $3500 fee.

People ask how I arrived at $3500. At the time, it was the monthly payment on my Ferrarri. I figured that a dozen mentorees a year would pay for the car.

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Categories: Advertising, Branding, Marketing, Phil Bernstein, Sales
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