NFL Referee Edition: Marketing Ripped From the Headlines

Here’s a terrific example of a medical practice capitalizing on current events:

A Green Bay Lasik doctor is offering free lasik surgery to the replacement referees who blew the “touchdown” call at the end of the Packers/Seahawks game. Dr. Christopher Smith of Optivision Eye Care in Appleton told WFRV-TV, “The referees obviously had some vision issues, so we decided we could help them with that.”

I’m going to go out on a limb and predict that none of the referees are going to accept the offer. But it will get Optivision an enormous amount of free publicity, both locally and nationally.


Want to email Phil Bernstein? Do it here.

If you like what you’re reading, there’s more! Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here. As a bonus, I’ll send you a copy of my newly-revised and expanded e-book, The Seven Deadly Mistakes of Advertising and How to Fix Them when you subscribe.

You can become a Facebook Fan of “Doctor” Phil Bernstein, Portland’s Advertising Expert  here.

If you like this post, share it — click the “Share” button below.



Sign up for my blog updates and never miss a post. I'll send you the first two chapters of my new book, Breakthrough Prospecting, as a thank-you.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Your Chance to Be Heard -- Comment Here!