This morning I made a phone call to J.R. Langlois, owner of The Safer Floor Store.  I got this voice mail greeting (I’m paraphrasing from memory):

Hi, this is J.R. at the Safer Floor Store. I can’t come to the phone because I’m helping my customers prevent injuries and avoid lawsuits. Please leave a message and I’ll call you back as soon as I can.

There are two great lessons here:

1. J.R. knows that he’s not in the floor supply business — he’s in the injury-and-lawsuit-prevention business.

2. He recognizes that voice mail represents an opportunity — even when he’s away from the phone, he can deliver his sales message to anyone who calls.

I’ve had the same outgoing voice mail message on my phone for more than a decade. I changed  it this afternoon.

What’s the most effective voice mail message you’ve run into? Leave a comment below.

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