Southern Auto Dealer Shares His Opinions

In case you were thinking that the recent Presidential election signals a new, color-blind United States of America, there’s some evidence that we may not be there yet.

A Savannah, GA auto dealer named O. C. Welch was in a foul mood one day recently, and happened to be near a microphone. You can hear the resulting hairball of a radio commercial here, on my colleague Mike Copeland’s blog.

Factually dubious (many of the Toyotas he’s complaining about are built by Americans in Alabama, Kentucky, Texas, West Virginia, and Indiana) and downright racist (“rice-ready”???), the ad acts as a sixty-second test for Savannah:

How many angry bigots are in the market for a new car this weekend?

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Categories: Advertising, Marketing, Phil Bernstein
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