… may be the lowly Post-It Note. According to Roger Dooley’s Neuromarketing Blog, using a Post-It Note to personalize a sales letter can make a huge impact: In Yes! 50 Scientifically Proven Ways to Be Persuasive, Robert Cialdini describes an interesting twist on the handwritten note. A survey was mailed with three cover letter configurations: […]

I received a piece of direct mail today from Energy Trust of Oregon. On the front it said “Light up the Savings! Free!”, with a picture of a compact fluorescent light bulb. On the back was the offer — fill out the form and get four CFL bulbs for free. There’s only one problem: I’m […]