As reported in an earlier post, my company will soon be launching the “Green Home” contest — an online lead-generation promotion for Portland-area environmentally-conscious home improvement companies. We’re going to be delivering thousands of leads to the contest sponsors, and I was looking for “out of the box” ideas on how to turn those entrants […]
This is a confidential message intended for Portland-area companies home remodeling or home improvement businesses. If you are not interested in talking to local homeowners in Northwest Oregon or Southwest Washington, you are forbidden to read this post. Please log off immediately. Are they gone? Good. Now that it’s just us, I wanted to tell […]
If your advertising isn’t getting you the results you want, there are a couple of possibilities to consider: 1. There’s something wrong with the advertising, or 2. The advertising’s fine, and something’s wrong at your business. prospects are entering your sales funnel, but you’re letting them slip away before they become customers. The story below illustrates the […]