The Guy Who Wrote “But Wait, There’s More!”

The expression’s been around so long, it’s hard to believe a real person actually came up with it. But an article in the Sunday New York Times Magazine says that man was Arthur Schiff, who died last year at the age of 66.

According to the article, Schiff wrote scripts for more than 1800 commercials, including the famous Ginsu knife ad. He also coined the phrase “Now how much would you pay?”.

I’d love to leave a legacy like that.


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