The Keyword — The Gift That Keeps On Giving

I’m no longer selling radio advertising in Portland — I moved into a new role as a nationwide advertising and marketing consultant with Jim Doyle & Associates about six months ago.

So it was with a bit of surprise that the term “KXL list of advertisers” appeared in my blog’s keyword list today. From that list, I knew that someone had entered the term “KXL list of advertisers” into a search engine, and wound up on Portland’s Finest Advertising Blog.

So I duplicated the exercise in Google to see what the reader may have found. Turns out that I had mentioned 750 KXL — a news/talk competitor of my former employer 1190 KEX — in a couple of posts.

In 2008.

Two years later, those posts are still bringing me a little bit of traffic.


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