When Current Events Spoil Your Ad Campaign

Last week in Canada, some poor guy on a Greyhound bus was stabbed, beheaded and partially consumed by a fellow passenger.

Under the best of circumstances, this would be represent a marketing challenge for Greyhound. What makes it worse, according to the Consumerist, is the nature of the company’s recent billboard campaign.

How would you like to be the guy who came up with that idea?


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