Why You Need to Get To The Point Fast

The issue of short attention spans is having a profound effect on those of us in the advertising business. It’s also causing professional speakers to radically change their presentations.

Andy Nulman, a speaker, comedian, and author of “Pow! Right Between the Eyes! Profiting from The Power of Surprise”, had this to say about audiences in the digital age [warning — the full post contains a considerable amount of profanity]:

The Internet has changed everything.  It has contracted attention spans to an almost ridiculously-microscopic measure, and has sung the swan song for the concept of subtlety.

For example, the old ‘speaker’s adage’ used to be:

• Tell ’em what you’re gonna tell ’em

• Tell ’em

• Tell ’em what you told ’em

These days, the audience fidgets through the preamble, tweets during the middle, and are out the door before the recap.


Got a question? Wanna argue? Email Phil Bernstein here.

Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here.

Become a Phil Bernstein Portland’s Advertising Expert Facebook Fan here


Sign up for my blog updates and never miss a post. I'll send you the first two chapters of my new book, Breakthrough Prospecting, as a thank-you.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Your Chance to Be Heard -- Comment Here!