Roy Williams’ Monday Morning Memo has a remarkably clear-eyed look at the forces you’re up against as you go to market in a rapidly changing society. Scroll down to “What to remember when selling in 2008.”
Inspirational excerpt:
“Naiveté is rare today. Your customer is equipped with a bullshit detector that is highly sensitive and amazingly accurate. And the younger the customer, the more accurate their bullshit detector.
When selling, remember: If you don’t admit the downside, they won’t believe the upside.”
When you read the full article, pay special attention to #4, Word of Mouth is the New Mass Media.”
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