A Sinking Ship?

By all accounts, Country Financial is a good company, offering products that benefit consumers nationwide. In an effort to be a good corporate citizen, the firm is sponsoring an historical touring exhibition called “Titanic, Treasures From the Deep”.

The web site promoting the exhibition has a section called Lifeboat Challenge, where folks can take a short quiz on how prepared their family’s “financial lifeboat” is for “rough waters”.  It’s an impressive way to tie the exhibit in with Country’s core marketing message.

However, a radio ad for the show gave me pause this evening — it invited listeners to find out more by going to www.countrytitanic.com.

That’s Country Titanic dot com.

In this economic environment, when you hear the words “Country” and “Titanic” right next to each other, what picture forms in your mind?


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