If you have an email address, you have undoubtedly received several variations of the “Nigerian scam” over the years. This is a message purporting to be from someone representing a high official in that African nation. There is a big pot of money hidden somewhere, and they need your help in getting it out of […]
Advertising on men’s room walls is not uncommon. But Michigan’s Office of Highway Safety Planning has moved their messaging just a little bit lower. According to the Detroit News, Michigan officials are distributing 400 Interactive Urinal Communicators — in layman’s language, talking urinal cakes — to 200 bars and restaurants throughout the state. If you […]
A couple of years ago, author/public speaker/comedian Andy Nulman wrote a blog post discussing his challenges as he gets up in front of an audience: “The Internet has changed everything. It has contracted attention spans to an almost ridiculously-microscopic measure, and has sung the swan song for the concept of subtlety. For example, the old ‘speaker’s adage’ […]
I’m a member of a local Toastmasters group in my hometown of Portland, Oregon, and recommend Toastmasters to anyone who wants to get better at public speaking or presentation skills. Toastmasters International has, over the years, come up with a very effective formula for helping its members get better at oral communication. Unfortunately, there is […]
Last week I was interviewed by marketing expert and copywriting pro Susan Rich on her internet radio show, Your Marketing Plan. We discussed the seven deadly advertising mistakes that businesses make, and how they can fix them. Topics ranged from copywriting to media buying to how long it takes for a campaign to work. Click […]