Category Archives: Advertising
Clutter Tolerance: The Public DOES Have a Limit, After All
As advertising has continued to pop up in areas that were formerly ad-free — supermarket conveyor belts and airline tray tables come to mind — I’ve often wondered where the line is. At what point will people just refuse to allow any more clutter? The City of Galveston, TX, in partnership with Frito-Lay, inadvertently stepped […]
Dentist, Market Thyself
Last week I called on an orthodontist — or more specifically, the practice’s office manager. I learned two things of note: 1. Things are really, really slow these days. Parents are still bringing their kids in for braces, but in smaller numbers. And their lucrative adult-braces business is way down. 2. The doctor has steadfastly […]
Pitfalls of Social Media Marketing
During my presentation/interview at the Northwest Business Virtual Summer Conference, Tom Cochrane asked me what the big difference is between marketing with social media (Facebook, Twitter, etc) and using the traditional sources such as TV, radio, and print. I replied that there has always been something of a “contract” between the audience and old media […]