Joan Stewart, the Publicity Hound, rarely crosses over into the realm of real-live advertising. But a recent blog post had a great tip for leveraging your paid ads: If you buy newspaper or magazine ads and you’re pleased with the results, let your advertising sales rep know and offer a testimonial on what results you […]
The Internet is a funny tool — one moment you’re watching some guy play “Smells Like Teen Spirit” on a ukulele, and the next you run into a really interesting piece on marketing and innovation in a downturn. Thanks to a series of links — Brett Duncan’s Marketing in Progress blog sending me to Paul […]
If your customers are willing to inconvenience themselves in order to do business with you, you’re doing something right. Earlier this year, I wrote a radio commercial for a Portland dental practice around the recorded endorsement of a patient’s mother. She was willing to give her real name (huge in terms of establishing credibility) and […]
The battle for consumers’ attention is a constant game of cat-and-mouse. Consumers try to filter out the onslaught of messages, and marketers coming up with new ways to get past the barriers. The war will escalate soon, as Domino’s pizza invades the living room, trojan-horse-style. According to the Wall Street Journal, Domino’s has figured out […]