5 Awesome Must-Read Blogs For Ambitious Media Salespeople

The best salespeople read constantly. Books, newspapers, newsletters, online courses… and blogs. We live in an age where there is an enormous amount of great information available for free about business, marketing, advertising, and sales. Here is some required smartphone reading for anyone who works in media sales or advertising: Photo courtesy Hubspot  Great Advertising, Marketing and […]

guy reading a sales training blog on mobie

How to Say No to Blah: Can It Pass The “So What” Test?

Timing is a funny thing. The other day I read the Miles & Co What Are You Bragging About? blog post, in which Lynn Peisker finds a hotel chain’s chest-thumping less than compelling. Peisker asks this question: Does your messaging truly reflect your above-and-beyond-brand of Shareworthy Service, or are you promising what every customer simply expects? The very […]

radio advertising sales tip: get rid of the blah

How to Be The Expert: Become Known For What You Know

Here’s how: learn something valuable that your colleagues and competitors don’t know.   Here’s one example: Every state has consumer protection laws designed to shield the public from deceptive advertisers. Many small business owners don’t know the laws, and can’t afford to pay a lawyer to keep them on the right side of the law. During my […]

sales tip: become a radio advertising expert