Category Archives: Customer Loyalty

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Advertising Invades the Shopping Cart

The advertising onslaught you face at the supermarket is about to increase — a company called MediaCart, in partnership with MicroSoft, is unleashing targeted video advertising in the cart itself. According to Online Media Daily, Using Microsoft’s technology, MediaCart will execute anonymous ad targeting through data obtained from ShopRite’s customer loyalty card program. For the […]

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What Other Problems Do Your Customers Have?

In the wine department of the Hollywood West Fred Meyer store is a device that looks kind of like a clothes hamper full of slowly circulating ice water. A sign on the device says, “Free Chilling Service — 25 Times Faster Than a Refrigerator” You just put the bottle in the water and come back […]

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Does Relentless Advertising Work?

One answer to this question comes from a study conducted by the Stanford University School of Medicine and Packard Children’s Hospital. According to AdAge.com (thanks to Rick Lewis for alerting me to this), kids 3 to 5 years old were fed two sets of identical foods — some in McDonald’s wrappers and some wrapped in […]

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New Ways to Look at Old Products

One of the tough things about being around for a while is that you become generic. In the consumer’s mind, Kleenex means tissue, but tissue is tissue. So the challenge is to somehow create a new use for, or way of looking at, an old product. In the past few weeks, media attention has shined […]