A Succinct Explanation of Social Media

Facebook… Twitter… Foursquare… Youtube. Each has its place in the social media universe. The folks at EPICponyz are here to help you cut through the thicket. Click here for a description of how the same event could be reported on six different social media sites.   __________________________________________________________________________________ Email Phil Bernstein here. Like what you’re reading? […]

Why Facts Alone Won’t Always Persuade

“Facts tell, but stories sell” — Jim Doyle It’s interesting to watch the political left and right — especially those at the extremes — shout past each other. Each has its own set of facts, and each is firmly convinced that if the other side just accepted these facts the argument would be over. And […]

Reducing Choice, Increasing Revenue

According to the Toronto Globe and Mail, some major retailers and consumer product companies are experimenting* with reducing the choices they offer. The results are often positive: Several months ago Wal-Mart  Canada Corp. decided to overhaul one of the staples of its grocery business – the peanut butter aisle. It dropped two of its five […]