I’m one of those who’s come to the conclusion that there are no new ideas. Sometimes when you’re looking for a hook, the most “creative” thing you can do is move a technique from one industry to another. Multnomah County Animal Services in Oregon, recognizing the fact that there is more demand for kittens than […]
Most recent books on marketing and customer service recommend that companies monitor what’s being said about them on the Internet, and respond quickly to unhappy customers who express themselves there. Some companies are doing a great job of this. Today I’m going to find out if Holiday Inn is one of them. This post is […]
I spent fifteen years selling radio advertising for a 7-station group that included a variety of formats. Although I was expected to sell all of them (and did, thank you very much), I came to believe that pound-for-pound, my two news/talk stations were much more effective advertising vehicles than my music stations. The advertising agencies […]
Looking to break into the fast-paced, rewarding world of advertising sales? You could start your career — and probably finish it — with this new niche publication. According to the New York Times, Al Qaeda has launched an English-language magazine. A PDF of the magazine — the first known English-language publication thought to be produced […]
If you only have one store, and your prospect is hearing your commercial on a radio 25 miles away… You are not “conveniently located”. ______________________________________________________________________________________________________ Got a question? Wanna argue? Email Phil Bernstein here. Sign up for Phil Bernstein’s free advertising and marketing e-newsletter here. Become a Phil Bernstein Portland’s Advertising Expert Facebook Fan here