Customer surveys can be a terrific way to check on your sales and customer service efforts — not everyone will fill them out (and those who do may not tell you everything you need to know), but in some cases you’ll have the opportunity to correct problems you didn’t know you had. This only works […]
From Dan Kennedy’s “No BS Marketing Newsletter” Most salespeople haven’t worked in ages. I was comparing notes about this with a friend last week, and neither of us could remember the last time we were “prospected” by a salesperson, followed up on by a salesperson we’ve previously bought something from. There’s crying in the car […]
If your marketing works, you will ultimately find yourself in front of prospects — people interested in buying something from you, or hiring your firm. And they’ll ask you how much your solution is going to cost. Most sales courses recommend ducking the question until the customer is pretty far along in the process — […]
Last week in Canada, some poor guy on a Greyhound bus was stabbed, beheaded and partially consumed by a fellow passenger. Under the best of circumstances, this would be represent a marketing challenge for Greyhound. What makes it worse, according to the Consumerist, is the nature of the company’s recent billboard campaign. How would you […]