Here are three salespeoples’ outgoing voice mail greetings I encountered on Tuesday, June 13. Names and numbers have been changed to protect people who should know better: “The person you are trying to reach is not available. Please leave a message after the tone.” Delivered by an automated voice. “You have reached five, oh, three, […]
How assertive should your advertising be? According to Alina Dizik of the Wall Street Journal*, not very assertive at all. Dizik’s recent column* points to a study conducted by three researchers at the University of Central Florida. The researchers showed magazine advertisements to a total of more than 1,000 participants in a series of […]
I’m sorry to report that somehow, you missed National Hug a Plumber Day on April 25. Don’t worry. There are many other holidays you can celebrate…and profit from. Hug a Plumber Day is one of thousands of “holidays” declared by corporations, civic organizations and individuals looking for a little extra attention. They are often covered by media […]
Something bad is going to happen. Maybe not today, or tomorrow, or next week. But if you sell advertising for a significant length of time, somebody will screw up and you’ll have to clean up the mess. The dust has finally settled on the United Airlines “doctor dragged off the plane” affair of April 2017. […]
A few years ago I met with the owner of an upscale ladies shop in a southeastern state. The store sold a wide variety of women’s clothing, but the biggest revenue category was shoes. Apparently, ladies buy shoes. Who knew? [UPDATE 4/14, 1PM PACIFIC]: As Susan Rich points out in the comments below, this technique can […]
