My colleague Adam Orth recently handed me Ken Wheaton’s Advertising Age column about Extended Stay Hotels. The column concerns a video, allegedly authorized by the client, in which an attractive woman licks pretty much everything in a hotel room — including the toilet. This apparently is intended to demonstrate that Extended Stay Hotel rooms are […]
Interesting discussion happening in the Comments field at TechSoapbox. It was prompted by a post on Seth Godin’s blog that reads, in part: If every time you read a blog post or bit of online content you enjoyed you clicked on an ad to say thanks, the economics of the web would change immediately. You […]
Customer surveys can be a terrific way to check on your sales and customer service efforts — not everyone will fill them out (and those who do may not tell you everything you need to know), but in some cases you’ll have the opportunity to correct problems you didn’t know you had. This only works […]
From Dan Kennedy’s “No BS Marketing Newsletter” Most salespeople haven’t worked in ages. I was comparing notes about this with a friend last week, and neither of us could remember the last time we were “prospected” by a salesperson, followed up on by a salesperson we’ve previously bought something from. There’s crying in the car […]
If your marketing works, you will ultimately find yourself in front of prospects — people interested in buying something from you, or hiring your firm. And they’ll ask you how much your solution is going to cost. Most sales courses recommend ducking the question until the customer is pretty far along in the process — […]