Perry Marshall likes to say that the object of marketing is to enter the conversation that the prospect is already having in his or her head. A great example of this is featured in the New York Times this weekend. The item in question is called LENA (for “language environment analysis”). If you’re the parent […]
If your travels take you through London’s Heathrow Airport, prepare for an onslaught of sales messages, each one competing for ever-smaller slivers of your attention. According to this morning’s Wall Street Journal, they’re opening a fifth terminal with “more advertising than almost any airport in the world. The numbers are astounding, especially as they compare […]
If you’re wondering how effective free samples are in influencing consumer behavior, a new study by the Oregon Department of Human Services provides a powerful answer. According to an article on Salem-News.com, Public health researchers analyzed survey responses from 2,684 new mothers. Almost 67 percent said they were breastfeeding at the time they left the […]
In the past couple of days, I’ve encountered two pharmaceutical companies who are dealing with the same issue — the taste of medicine — in two different ways. Nicorette is running radio commercials announcing “a revolution in quitting smoking… a stop-smoking gum that actually tastes good!” Apparently a common objection of Nicorette users up until […]
Would you set up a system where you deliberately disappoint and anger the people who respond to your marketing? The fitness club industry appears to be doing just that. On the Get Rich Slowly blog, J.D. Roth details his adventures as he attempts to figure out what it will cost to join a health club. The post is called […]