As long as we’re resolving to lose weight, learn a new language and stop staring at our phones, why not make some New Year’s Sales Resolutions? Here are three that will make a huge difference in your billing… if you implement them. 3 Sales Resolutions You Can Keep Resolve to read more. Read books that […]
Recently I got an email out of the blue from a real estate guy in California, looking for help with a radio script. I’d never met him before, and asked how he found me. It turned out that he’d Googled “Best Real Estate Radio Ads”, and that took him to a video testimonial I’d recorded […]
A few months ago, I wasted several hours in a very nice Midwestern city. A television station salesperson had set an appointment for me with the Marketing Director of a large medical practice. The AE assured me that this was the person who made all the advertising decisions for the practice. To put it mildly, this turned out […]
This conversation happened nearly 20 years ago, but it fits 2016 just fine. It’s a radio story but it applies perfectly to television advertising… or newspaper advertising… or transit advertising… or digital advertising. There is a large mattress chain on the West Coast called Sleep Train, founded in Sacramento by Dale Carlsen. They were a […]
Recently I presented a carefully-thought-out campaign idea to some people who run an auto dealership. They didn’t like it. It was at the end of a week in which I’d already made 16 presentations, and gotten a positive reaction to my recommendations on the vast majority. But I missed on this one. Big time. The head […]
