It used to be difficult to express your unvarnished opinions to the world. Now it’s easy. And because it’s so easy, Jamie Allman has lost his job. Allman, a TV and radio commentator in St. Louis, fired up his Twitter account the other day and sent out a tweet about Parkland high school shooting survivor […]
The sale was in the bag. From the first contact through the presentation, the customer was engaged, animated, and receptive to your ideas. All signs pointed to a signed agreement. Instead, the client handed the business to your competition. Sales Advice: What’s your next move? Your first impulse may be to argue. Resist it, even […]
You’ve got a great idea for a prospect. What’s the best way to communicate it? I know. You’re crazy busy. Between prospecting, internal paperwork, make-goods, and that new initiative corporate just dumped on you, there aren’t enough hours in the day. So when you’ve got something big to propose to a client, email looks awfully […]
A question for veterans: When you were brand-new to media sales, what did you do when someone gave you a new idea? You tried it, because you didn’t know any better. What do you do with new ideas now? The Day I Made $3600 Because I Didn’t Know Any Better In 1995 I was a […]
Are you avoiding a great source of new business? If you’re not talking to your clients’ competitors, you’re wasting a big opportunity. It’s One You May Have Created About a year ago, a Midwest optometry practice started a television and digital advertising campaign, using a creative idea my company gave them. It worked really […]
