Category Archives: Sales
FedEx Wins Some Christmas Day Word-of-Mouth
In my office, our main overnight delivery service until recently was DHL. It was cheaper than FedEx, and reasonably reliable. But the word around the office was always that if you were serious about getting a package to someone overnight, you should spring for FedEx. DHL is gone now. On Christmas Day FedEx took a […]
Seth Godin Helps Me Get Over Myself
I took a “no” yesterday from a client who should have said “yes.” Spent a good part of my Saturday fuming about the considerable effort I’d put in, the difficulty of communicating with the decision-maker through a third party, and my firm belief that if he’d gone ahead with what I’d proposed, it would have […]
Layaway Comes to Real Estate
Sometimes innovation means going backwards. And sometimes it means moving an old concept to a new industry. Much has been made lately about the return of the layaway plan — a long-out-of-fashion retail program in which an item is kept at the store while the customer makes payments on it. Until recently, the layaway had […]
Is Now The Time to Raise Your Prices?
There are plenty of people who will tell you that a recession is a great time to increase your marketing budget. Me, for instance. But I was intrigued to read Paul Brown’s column in the New York Times, examining the theory that in addition to increasing your marketing, it may be possible — and even […]