Layaway Comes to Real Estate

Sometimes innovation means going backwards. And sometimes it means moving an old concept to a new industry. Much has been made lately about the return of the layaway plan — a long-out-of-fashion retail program in which an item is kept at the store while the customer makes payments on it. Until recently, the layaway had […]

Why Gary Keller Doesn’t Carry Business Cards

The first rule of selling, I was taught, is “Always carry business cards”. You never know when you might run into a prospect. Over the years, I’ve had occasion to hand people my card at the grocery store, on a light rail train, even (forgive me) at a funeral. So it was interest that I […]

Adjust Your Marketing to a Changing Market — A Great Example

If there’s one thing becoming increasingly clear in 2008, it’s that marketing techniques that have worked for years — and in some cases decades — may not get the job done anymore. Like it or not, the market’s different now. Nobody knows if the differences are temporary or permanent. But for the short term, at […]

How Easy Is It To Do Business With You?

Turner Realtors’ Portland Real Estate Blog has a post titled “Is Your House Really For Sale?” . The post offers a list of abbreviations used by real estate agents concerning how the house is to be shown. They offer some unvarnished views as to how those instructions are interpreted by buyers’ agents: KEY-LO: I have to […]