Those of us who use cold calling as part of our marketing arsenal sometimes run into call reluctance — we just can’t bring ourselves to pick up the phone and call a complete stranger. Afterwards, when we’ve gotten the meeting, fear of rejection stops us from asking for the order. Chris Sparhawk, an amateur advice-giver […]
Customer surveys can be a terrific way to check on your sales and customer service efforts — not everyone will fill them out (and those who do may not tell you everything you need to know), but in some cases you’ll have the opportunity to correct problems you didn’t know you had. This only works […]
From Dan Kennedy’s “No BS Marketing Newsletter” Most salespeople haven’t worked in ages. I was comparing notes about this with a friend last week, and neither of us could remember the last time we were “prospected” by a salesperson, followed up on by a salesperson we’ve previously bought something from. There’s crying in the car […]
If your marketing works, you will ultimately find yourself in front of prospects — people interested in buying something from you, or hiring your firm. And they’ll ask you how much your solution is going to cost. Most sales courses recommend ducking the question until the customer is pretty far along in the process — […]
“When you lay an egg, stand back and admire it!” ~ Dale Carnegie When things go wrong in business, it’s tempting to pretend it’s not happening, and hope folks don’t notice. According to Church of the Customer, J. Crew has taken the opposite approach, admitting their problems fron-and-center on their web site. More interesting, perhaps, […]