Dental Advertising Case Study: Sleep Dentistry of Portland

Dr. Floyd Kasch operates Sleep Dentistry of Portland. As the name suggests, Dr. Kasch concentrates on sedation dentistry. His target patient is someone who is afraid of going to the dentist. I’ve seen statistics indicating that up to 40% of the population does not see a dentist regularly; in many cases this is because of […]

Corbridge & Short Part 2: A Side Benefit

When Corbridge & Short began their radio advertising campaign on KEX and KPOJ, they expected to hear from homeowners who were facing foreclosure. But they’ve also started hearing from other attorneys. Here’s Jason Short to fill in the details: It’s a very nice extra benefit to their radio campaign: in addition to gaining new clients, […]

Legal Advertising Case Study: Corbridge & Short

The Corbridge & Short Law Group saw an opportunity to build their home loan modification practice in the Portland area. They reserved a great URL — www.portlandloanmod.com — and began a strong radio campaign on my two AM news and talk stations. We’ll let Alexz Adams of Corbridge & Short tell the story: Corbridge & […]