Category: Testimonials

Dental Advertising Case Study: Sleep Dentistry of Portland

Dr. Floyd Kasch operates Sleep Dentistry of Portland. As the name suggests, Dr. Kasch concentrates on sedation dentistry. His target patient is someone who is afraid of going to the dentist. I’ve seen statistics indicating that up to 40% of the population does not see a dentist regularly; in many cases this is because of fear.

Dr. Kasch has a great story to tell — he does sedation dentistry because he himself was afraid to go to the dentist after some bad experiences as a child. For this reason, he really relates to his patients. As I got to know him and the practice, I realized that if we could tell that story effectively, patients would seek him out.

I recently talked with his son and business manager, Brandon Kasch, about the process of putting the Sleep Dentistry of Portland campaign together, and the results they’ve achieved.

[youtube=http://www.youtube.com/watch?v=5UBNxnUPKHY]

You can learn more about Sleep Dentistry of Portland here

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Got a question? Call Phil Bernstein at 503-323-6553.

Corbridge & Short Part 2: A Side Benefit

When Corbridge & Short began their radio advertising campaign on KEX and KPOJ, they expected to hear from homeowners who were facing foreclosure. But they’ve also started hearing from other attorneys.

Here’s Jason Short to fill in the details:

[youtube=http://www.youtube.com/watch?v=ecAySWdvLao]

It’s a very nice extra benefit to their radio campaign: in addition to gaining new clients, Corbridge & Short is now developing a reputation among their colleagues as the loan modification authority.

Check out Corbridge & Short’s loan modification web page: www.portlandloanmod.com

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Got a question? Call Phil Bernstein at 503-323-6553.

Legal Advertising Case Study: Corbridge & Short

The Corbridge & Short Law Group saw an opportunity to build their home loan modification practice in the Portland area. They reserved a great URL — www.portlandloanmod.com — and began a strong radio campaign on my two AM news and talk stations.

We’ll let Alexz Adams of Corbridge & Short tell the story:

[youtube=http://www.youtube.com/watch?v=4luKNHZ_XKE]

Corbridge & Short did a lot of things right. Although their law group handles many types of cases, they focused their advertising on only one — home loan modifications. They told the story well, and sent everybody to a well-designed web site for more information.

And, recognizing that they had a finite advertising budget, they picked a single medium, and ran on two good stations they could afford to dominate.

I knew the campaign would work, but the results came faster than I expected. Congratulations to Corbridge & Short!

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Click this link to subscribe to Portland’s Finest Advertising and Marketing Blog.

Got a question? Call Phil Bernstein at 503-477-4933.