You already know that I’ll say it does — I’m a radio salesman. So ignore me. Listen to Brandon Byars of Kaiser Permanente here in Portland. Brandon is Kaiser’s Manager of Recruitment Services and Workforce Planning, and he uses radio advertising — K103 and other stations — to drive traffic to their website and hiring events. There’s […]
The judges have spoken, and the winner of the 2009 Inside Sales Blog Elevator Pitch Contest is… Phil Bernstein. Thank you to all who voted. Thanks to the folks at the Bridge Group for organizing the contest. I have no doubt that with all the blog/Facebook/LinkedIn/email campaigning going on, it was a nice traffic-driver for them. […]
Be fearful when others are greedy and greedy when others are fearful. — Warren Buffett There’s no shortage of marketing advisors who will tell you that the best time to gain market share is during a downturn. Usually that advice is aimed at those who sell a product or service. But a recent Wall Street […]
For those keeping score, I’ve made the final eight of the Inside Sales Experts Elevator Pitch Contest. This round is once again being judged by reader votes. Winners of this round make the Final Four, which is decided by a distinguished panel of judges. I’m locked in a tight race with Lon Orenstein of PinpointTools. […]
My son Tyler, who lives in Eugene, Oregon, recently bought a mattress from Robert Saks Mattress Company in the neighboring town of Springfield. When I asked why he schlepped all the way to Springfield for a bed, he told me that Robert Saks was top-of-mind for him because of the owner’s toupee: I truly believe […]