Category Archives: Uncategorized

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This is just a test….

This is just a test. I’m testing Jott’s ability to transmit a blog post from a phone call right onto my fill(?) on advertising blog. If it works, I’ll be doing this a lot; if not, I’m going to delete it as if it never happened. We’ll see. listen Powered by Jott

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Can Your Advertising Create Demand?

Advertising can take demand and drive it to your business. As a general rule, it won’t create demand where none exists. If people aren’t experiencing the problem you exist to solve, advertising won’t suddenly create that problem for them. But there’s one exception — advertising may change the consumer’s perception of their situation. They may […]

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Can a Blog Post Resolve a Service Issue? A SuperBookDeals Experiment

When I was a kid, my mom used to listen to Jack Carney’s show on KMOX Radio in St. Louis. Carney was the biggest personality on the biggest radio station in town, and he did endorsement commercials for a camera shop. My mom went to that store and… I can’t remember the details anymore, but […]

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An Interesting Place to Put Your Cigarettes

“I’m sitting on the porch of a bungalow on the Yucatan Peninsula with lit cigarettes sticking out of both my ears.” That’s the opening line of Six Bad Things by Charlie Huston. The narrator has consulted a doctor because his ears were clogged, and the cigarettes were the prescription: “When my ears become clogged, I […]

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If You’re In The Voiceover Business

Does this describe you? Thanks to Dan O’Day  for tipping me off.     I should also mention that Todd Tolces would make a lousy orthodontist — but he’s a heck of a voice talent. Find out more about Todd here.   ____________________________________________________________________________________ Click this link to subscribe to Portland’s Finest Advertising Blog. Request your […]