I recently received a pitch from Google, inviting me to try their new Adwords Express program. The pitch began like this: “Did you know that 58% of Americans search online to learn about products and services they’re thinking about buying? Wouldn’t you love your business’s message in front of the people who are searching the […]
I recently met with a mattress retailer who was struggling with his advertising. His two-store chain was relatively new. He told me that twenty years ago, a very successful mattress dealer in his college town had voiced his own radio commercials. He had decided to duplicate that dealer’s approach — starting every commercial with a […]
Radio ad maven and fellow blogger Rod Schwartz had this to say recently to direct-response radio advertisers: If your product or service truly serves a worthwhile purpose, and provides a valuable solution to a significant problem… And if your commercial message immediately engages a prospective customer, speaks authentically to a felt need, and genuinely resonates […]
Not long ago, I met with the Marketing Director of a home improvement company in Texas. The company had been open for 20 years, and for most of that time, they’d had great success with an image campaign. Sales had been good, and people mentioned how much they liked the advertising as they filled out […]
One answer to this question comes from a study conducted a few years ago by the Stanford University School of Medicine and Packard Children’s Hospital. According to AdAge.com, kids 3 to 5 years old were fed two sets of identical foods — some in McDonald’s wrappers and some wrapped in plain paper. They overwhelmingly preferred […]