Great Reason for a Sale

In Influence, the Science of Persuasion, Robert Cialdini cites experiments demonstrating that people are more likely to comply with your request if you give a reason. The reason doesn’t even have to make much sense. Copywriting instructors have incorporated the “Reason Why” technique into their lessons.

Mr. Toskana’s obviously been studying up on this stuff — and his “Reason Why” makes all the sense in the world.

Special thanks to Rick Lewis of Clear Channel for tipping me off.


Click this link to subscribe to Portland’s Finest Advertising Blog.

Request your free copy of my white paper, The Seven Deadly Advertising Mistakes and How to Fix Them here.

Got a question? Call me at 503-323-6553.


Sign up for my blog updates and never miss a post. I'll send you the first two chapters of my new book, Breakthrough Prospecting, as a thank-you.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Your Chance to Be Heard -- Comment Here!

2 thoughts on “Great Reason for a Sale

  1. Great photo. Bet you had to look for about 23 seconds to find a example of a dumb reason for a sale

    Have you seen Cialdini’s new book.. “YES! 50 Scientifically Proven Ways to Be Persuasive”

    CIaldini will be speaking next week, answering readers questions. The event is free (recipocity means no purchase necessary).

    Details at