It’s All About the Story

Over the last 14 years, I’ve met with hundreds of business owners. It’s my job to learn as much as I can about the business, figure out what’s special about it, and effectively communicate that story to customers and prospects.

A couple of guys named Rhett and Link somehow crossed paths with TDM Auto Sales in High Point, North Carolina. The business itself appears to be nothing out of the ordinary — it’s just another used car lot in a small town. But Rhett and Link found something special: Rudy, a Cuban immigrant with a thick accent. Rudy’s last name is never given. He may or may not be the owner.

But Rudy has a story — he was once a gynecologist in Cuba — and a sense of humor.

Don Fitzgibbons, the Guru of Ads, likes to say that there’s only one way to tell a good ad from a bad one — find out if it worked. So I’m asking:

If I have any readers in the High Point, NC area, please advise — is this commercial driving genuine car-buying traffic to TDM Auto Sales?


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3 thoughts on “It’s All About the Story

  1. Bonita!!!!!!!!!!!! Muy Buen!

    I’d buy from the son-of-bitch if he sold in Arizona. Wonder if he does discount colonoscopsys?